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Michael Synclare Web Development

25+ years of communications strategy and digital solutions.
Fast, cheap AND good. contact@michaelsynclare.net

Brands

brands

Web Solutions

farmers.gov grab image of video library farmers.gov grab image of the local data dashboard

farmers.gov grab image of website tools FSA grab image of loan quiz tool

Various web applications supporting Farmers.gov and other U.S. Dept of Agriculture digital products. The tools include Drupal-based solutions, custom APIs, YouTube integration, smart-response quizzes, UX improvement loops, real-time data use, and effective goal-balancing between stakeholders, leadership objectives and of course - actual input directly from farmers.


EPA OIG website grab image

The official public website of the Office of Inspector General to the U.S. Environmental Protection Agency (EPA OIG). This version was built on the Drupal platform; a popular open source web content management system. The challenge here was delivering an effective mission-based web presence for the agency while adhering to strict content management system guidelines and evolving federal web design standards.


EPA OIG website grab image

The previous "coded from scratch" version of the official EPA OIG public website.


Fort Belvoir DMFWR website grab image

The redesigned central web presence of Fort Belvoir's DFMWR. A lot of time was spent listening and researching the needs of the Directorate of Family and Moral, Welfare, & Recreation to create an online resource that was: user-friendly, active, and inviting to its visitors. The soldiers, civilians, retirees, and families of Fort Belvoir, Virginia.

XHTML, CSS, JavaScript and PHP were the building blocks that let me give the users as much information as possible, while allowing me to efficiently manage the rush of user interaction, increased information and facility interest that came with the launch. A double-edged strategy of social media integration provided both community building and staff usability. This ensures that the web site, not only "looked nice", but was also the workhorse of the Belvoir DFMWR events and programs system.

I was responsible for the planning, visual and brand design, coding, social media establishment / coordination, site SEO, domain management, facility feature planning, content coordination and promotional strategies of this project.


Albuquerque Cupcake Creations website grab image

XHTML, CSS, JavaScript and PHP based retail and promotional presence of Albuquerque Cupcake Creations, a Cupcake Boutique serving Albuquerque, New Mexico.

I proposed and executed a complete visual and functional strategy for the web site. This included integrating social media applications from Twitter, Flickr and Facebook to allow the client extremely user-friendly dynamic content management. This system also provides a "minimum effort, maximum effect" strategy for social web marketing and search engine optimization.

I was responsible for the planning, visual and brand design, coding, social media establishment / coordination, site SEO, domain acquisition / setup and copy writing of this project.

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Video Production, Graphics and Photography

Title: UAV Game Introduction
Client: U.S. Airforce
Runtime: 0:37

Title: DGK Site Video
Client: Reebok
Runtime: 2:07

Title: Casio Exilim Site (Case study)
Client: Casio
Runtime: 3:08

Title: Ping Site Intro (Case study)
Client: Ping Golf
Runtime: 2:45




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Fort Belvoir Skies program poster Fort Belvoir BOSS and community service program poster Fort Belvoir Skies library event poster Fort Belvoir outdoor recreation customers Fort Belvoir pre school graduates man hanging from a small ledge pic 1 - construction barrier with the painted word limit visible. pic 2 - iron bars with a tree growing around them back to top